Influencers abandon TikTok Shop in latest blow to UK ecommerce venture

June 16,2024

Content creators say ‘livestream’ model means they earn less and now take flak for limited stock and shipping issues.
Content creators say ‘livestream’ model means they earn less and now take flak for limited stock and shipping issues

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Influencers abandon TikTok Shop in latest blow to UK ecommerce venture

Eric Jhonsa on X: A good example of how a tech trend that blew up in China (live video e-commerce) hasn't taken off the same way elsewhere. Plenty of innovation happens in

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